Case Study: Quinn Ewers and Strategic Management of NIL Earnings

Background

Quinn Ewers, the quarterback for the Texas Longhorns, has emerged as a key figure in the world of Name, Image, and Likeness (NIL) deals. Ewers was one of the first college athletes to capitalize on NIL opportunities when he reclassified to join the Ohio State Buckeyes early out of high school. His initial deal with Holy Kombucha set the stage for a remarkable journey, culminating in a diverse portfolio of endorsements. Ewers has since signed agreements with high-profile brands such as Aston Martin Dallas, Fortnite, Wrangler, Sonic, Beats by Dre, Vanguard Volkswagen, Goldinity, and Nicholas Air, leading to an On3 NIL valuation of $2.2 million in 2024.

Financial Strategy Overview

To maximize the benefits of his NIL earnings, Ewers should implement a strategic financial plan that focuses on saving, investing, budgeting, and philanthropy. Here’s a proposed budget allocation based on his $2.2 million valuation.

Proposed Budget Allocation for Quinn Ewers’ $2.2 Million Valuation

Category	Amount	Percentage
Savings Account	$440,000	20%
Investments	$880,000	40%
Living Expenses	$220,000	10%
Professional Services	$220,000	10%
Marketing and Brand Development	$220,000	10%
Charitable Contributions	$220,000	10%
Total	$2,200,000	100%

Detailed Breakdown of Each Category

1. Savings Account ($440,000 – 20%)

   • Setting aside 20% in a high-yield savings account ensures Ewers has a financial cushion for emergencies. This provides immediate access to funds without the risks associated with investments, allowing him to manage unexpected expenses smoothly.

2. Investments ($880,000 – 40%)

   • With 40% of his earnings allocated to investments, Ewers can build wealth over time. Suggested strategies include:
     • Stock Market Investments: Focusing on diversified index funds and ETFs to reduce risk while capitalizing on market growth.
     • Retirement Savings: Contributing to a Roth IRA for tax-free growth, ensuring long-term financial security.
     • Real Estate: Exploring real estate investment opportunities, which can provide rental income and potential appreciation.

3. Living Expenses ($220,000 – 10%)

   • This portion covers essential living expenses, such as housing, food, transportation, and personal expenses. Careful budgeting in this area can help Ewers maintain a comfortable lifestyle without overspending.

4. Professional Services ($220,000 – 10%)

   • Engaging financial advisors, tax professionals, and legal counsel is crucial for navigating the complexities of his NIL contracts. This investment in professional services will ensure compliance and optimal financial planning, ultimately protecting his earnings.

5. Marketing and Brand Development ($220,000 – 10%)

   • A budget for marketing initiatives will help Ewers grow his personal brand. This could involve:
     • Social Media Advertising: Running campaigns on platforms like Instagram and TikTok to engage with fans and expand his reach.
     • Merchandising: Developing his own merchandise line to further capitalize on his brand’s popularity.

6. Charitable Contributions ($220,000 – 10%)

   • Allocating funds for charitable contributions helps Ewers establish a positive community presence. Engaging in philanthropic efforts—such as supporting youth sports programs or local charities—will enhance his reputation and legacy as a student-athlete.

Conclusion

As Quinn Ewers continues to leverage his NIL opportunities, implementing a well-rounded financial strategy will be crucial for his long-term success. By allocating his earnings across savings, investments, living expenses, professional services, marketing, and charitable contributions, Ewers can secure his financial future while making a meaningful impact on the community. With the right financial management, he can not only thrive as a college athlete but also lay the groundwork for a successful post-collegiate career.

Written by Pat Brown, MBA, Former D1 Player