The opportunities presented by Name, Image, and Likeness (NIL) deals are exciting for student-athletes, offering a chance to earn money while still in college. But managing these opportunities wisely requires more than just a strong brand or social media presence. It requires the expertise of professionals who can help you navigate the financial, legal, and branding aspects that come with NIL contracts.
Working with a team of professionals can be the difference between short-term success and long-term security. Here’s why partnering with financial advisors, lawyers, tax professionals, and brand managers can help you make the most of your NIL earnings.
Why Professionals Are Crucial to Your Success
NIL success goes beyond signing deals—it’s about ensuring that every aspect of your newfound income is handled carefully. Here’s why it’s essential to have professionals on your side:
1. Financial Advisors for Smart Money Management
With NIL deals comes the need to manage your money properly. A financial advisor can help you create a budget, set aside funds for taxes, and make smart investment decisions that will grow your wealth over time. Their guidance can ensure that you’re saving for your future, even if your athletic career doesn’t extend beyond college.
2. Lawyers to Review and Negotiate Contracts
Legal contracts can be confusing and filled with fine print that can bind you to unfavorable terms. An experienced attorney can help review your NIL agreements to ensure your rights are protected and negotiate better terms that reflect your value.
3. Tax Professionals to Keep You Compliant
NIL earnings come with tax obligations, and failing to understand tax laws can lead to penalties or missed deadlines. A CPA or tax advisor can help ensure that you’re meeting all tax requirements, while also finding deductions or strategies to minimize your tax liability.
4. Brand Managers to Maximize Your Exposure
A strong brand can lead to bigger and better deals. A brand manager can help you define and grow your brand, connect you with the right companies, and ensure that your social media and public image are consistent with your goals. This helps you maximize your NIL potential while keeping your brand relevant.
5. Insurance Professionals for Protection
Whether it’s health, liability, or NIL-specific insurance, working with an insurance professional ensures that you’re protected from unexpected risks. These professionals help you understand which policies are essential to safeguarding your financial future.
The Power of a Collaborative Approach
Each professional brings their own expertise, but when they work together, they can offer a comprehensive approach to managing your NIL journey. With financial, legal, branding, and tax experts in your corner, you’ll avoid costly mistakes and ensure that your NIL earnings set you up for long-term success, not just short-term gains.
Common Pitfalls to Avoid
Handling NIL deals without the help of professionals can lead to serious issues, including:
- Signing contracts without understanding their full impact
- Mismanaging your income and missing tax deadlines
- Failing to capitalize on branding opportunities
- Neglecting to plan for your future beyond sports
By building a strong team of professionals, you can avoid these common pitfalls and focus on your goals both on and off the field.
Building Your NIL Support Team
Selecting the right professionals is crucial to your success. Choose experts who have experience working with student-athletes or NIL contracts. Make sure to interview potential candidates, ask for referrals, and find a team that understands your needs and aligns with your long-term goals.
At the end of the day, your NIL opportunities are just the beginning. With the right team in place, you can ensure that you’re not just earning money now, but setting yourself up for a secure financial future.
Written by Pat Brown, MBA, Former D1 Player