Case Study: Quinn Ewers and Strategic Management of NIL Earnings
Background Quinn Ewers, the quarterback for the Texas Longhorns, has emerged as a key figure in the world of Name, Image, and Likeness (NIL) deals. Ewers was one of the first college athletes to capitalize on NIL opportunities when he reclassified to join the Ohio State Buckeyes early out of high school. His initial deal …
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