Case Study: Strategic Financial Management for Carson Beck’s NIL Earnings
Background Carson Beck, the talented quarterback for the Georgia Bulldogs, has rapidly built his personal brand, culminating in a significant On3 valuation of $1.9 million. Since signing multiple NIL deals in 2023, Beck has enhanced his marketability through partnerships with various brands, including Leaf Trading Cards, Zero FG Energy Drink, and The Players Lounge, a …
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