Case Study: Arch Manning’s NIL Strategy and Brand Management
Background Arch Manning, the highly-touted quarterback for the Texas Longhorns, has quickly ascended to the forefront of college football’s NIL landscape. With a storied high school career and the prestigious Manning name backing him, Arch has garnered significant attention and financial opportunities since his arrival at Texas. His first known NIL deal was with Panini …
Read more “Case Study: Arch Manning’s NIL Strategy and Brand Management”