Case Study: Shedeur Sanders’ NIL Strategy and Brand Management
Background Shedeur Sanders, the quarterback for the Colorado Buffaloes, has quickly risen to the pinnacle of college football’s NIL landscape with a staggering On3 valuation of $5.1 million. This valuation is a testament to his success on the field, his unique position as the son of head coach Deion Sanders, and Colorado’s transformation into a …
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